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Tabio

Artist Collaboration

Creative direction , Art direction , Design , Artwork

In my artist collaboration with the sock brand Tabio, I handled the entire creative process for the limited Mother’s Day campaign. This included product design, packaging, and promotional visuals.For this special occasion, I chose motifs that carry heartfelt meanings: flowers associated with “gratitude” and swallows symbolizing “good fortune.” My aim was to create a collection that would convey warmth to both the giver and the recipient. The limited-edition socks feature subtle accents such as four-leaf clovers, swallows, and carnations. The packaging is decorated with heart-shaped bouquets to evoke a sense of gift giving from the moment it is picked up. In the promotional visuals, I expressed the shape of the socks using arrangements of flowers and swallows.This collaboration goes beyond simply selling socks. It is an artistic exploration of the act of giving thanks. Through both the product itself and the visual experience surrounding it, the project seeks to create a warm emotional connection between those who give and those who receive.

Client : Tabio Corporation

Creative direction : mio.matsumoto

Art direction & Design : mio.matsumoto
Artwork : mio.matsumoto

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