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SWATi

Yukata

Creative direction , Art direction , Design , Artwork

An artist collaboration project with the body care brand SWATi.To reflect SWATi’s playful and colorful aesthetic, I created three original patterns designed to complement the shapes and sensibility of traditional Japanese attire. The yukata and obi set was conceived not only as clothing but also as an art piece that brings SWATi’s world into everyday life when worn. With a sense of playfulness woven into the patterns and color combinations, the design invites the wearer to enjoy expressing their individuality and to experience the simple joy of dressing.

Client : SWATi

Creative direction : mio.matsumoto

Art direction & Design : mio.matsumoto
Artwork : mio.matsumoto

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