

Provisions × TORIBA COFFEE
Original coffee blend
Creative direction , Art direction , Design , Artwork
I designed the packaging for the original coffee blends created by the hair and skincare salon Provisions in Kagoshima. The two blends, roasted by Ginza’s TORIBA COFFEE, each have their own character. The “Obake Blend” offers a distinctive flavour with aromas that shift over time, while the “Ainote Blend” was conceived as a light, easy-drinking coffee intended to add a rhythmic “backing melody” to everyday life.The colourful, playful design was created to harmonise with the salon’s interior while reflecting the unique names and the owner’s vision. The aim was to craft packaging that feels uplifting and enjoyable the moment it is picked up.


Client : Provisions
Coffee : TORIBA COFFEE
Creative direction : mio.matsumoto
Art direction & Design : OFFICE mio.matsumoto
Artwork : mio.matsumoto
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