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Renewed design of the packaging of the soft cookie ‘Charming’, which has been popular since the establishment of the confectionery shop Kurumiya in 1957.To ensure that the packaging would be loved for a long time, it was created based on the concept of a simple, beautiful ‘charming woman’.
Client : KURUMIYA
Art direction : KURAHASHI ISHOU Co., Ltd.
Design : OFFICE mio.matsumoto
Artwork : mio.matsumoto
KURUMIYA
Charming
PACKAGE DESIGN
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