

YA-MAN
Artist Collaboration 2019 Birds
Creative direction , Art direction , Design , Artwork
In an art collaboration with the beauty device brand YA-MAN, I created visuals that were applied across product packaging and advertising materials.Women who shine in their daily lives are symbolically depicted as birds, considered emblems of good fortune. The birds hold lucky motifs such as four-leaf clovers, stars, and hearts to express the product’s charm and potential. The packaging uses a glittery pink base, while the illustrations are rendered in white linework to balance vibrancy with simplicity and sophistication. The birds’ light, uplifting movements convey themes of freedom, growth, and luck, forming an image that celebrates women who radiate in their everyday moments.More than simple decoration, this artwork was designed to cultivate an emotional connection between the product and its users, visually supporting women’s daily confidence and beauty.


Client : YA-MAN Ltd.
Creative direction : mio.matsumoto
Art direction & Design : OFFICE mio.matsumoto
Artwork : mio.matsumoto
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