

WELEDA
100th anniversary
Design , Artwork
In the special 100th anniversary website for the natural and organic cosmetic brand WELEDA, I created artwork for an animation based on the theme of “Air.” The project aimed to visually express the brand’s philosophy of “living in harmony with nature,” and I developed a “Spirit of Air” as the central character of the story. By giving this spirit both transparency and lightness, along with human-like expressions and movement, I sought to convey the preciousness of the air we unconsciously breathe every day and the reality that it is increasingly threatened by pollution. Through the balance of color, I highlighted both the beauty and fragility of the atmosphere and embedded a message that encourages awareness and appreciation of the natural environment. The work aligns with WELEDA’s core values and is intended to inspire people to reflect on the importance of clean air and the need for a sustainable future.


Client : Weleda Japan Co., Ltd.
Art Direction & Animation : QANDO Inc.
Artwork : mio.matsumoto
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