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La Chou Chou
Fragrance series
Artwork
I created the artwork for FITS Corporation’s original fragrance series.Each illustration features plants used as the raw ingredients for the perfumes, diffusers, and candles, with pastel tones and fragrance-specific colour palettes chosen to express an elegant sense of charm and to highlight the unique atmosphere of each scent.The product name “La Chou Chou” means “favourite” in French. With this in mind, I focused on ensuring that the colours and motifs harmonise beautifully, so that several “favourites” can be enjoyed together as a cohesive collection.


Client : FITS Corporataion K.K.
Art direction & Design : mio.matsumoto
Artwork : mio.matsumoto
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