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Ban

Artist Collaboration

Artwork

I created limited-edition package designs for the deodorant brand “Ban” by the healthcare company Lion as part of an artist collaboration. For each fragrance, I selected a different flower motif and paired it with a color palette suited to the scent, resulting in three designs that visually express the individuality of each fragrance. Unlike the brand’s usual simple look, these packages bring a sense of elegance and vibrancy to an everyday item.The collection was well received and remained available for two years beyond the initial plan. This collaboration aimed to offer a more fashion-forward way of enjoying deodorant, presenting it as a lifestyle item rather than solely a practical product.

Client : Lion Corporation
Coordination : artliaison

Art direction & Design : DENTSU INC.
Artwork : mio.matsumoto

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